You can record and edit screencasts using the following tools.Īs a small business marketer, you can probably only pick one or two events to attend each year. It’s the perfect solution for creating technical how-to explainer videos, narrate slides about a specific topic, give a guided tour of your website or create a tutorial or demo for your product. Record ScreencastsĪ screencast is a digital recording of the action taking place on your computer screen. Here are some excellent desktop and mobile tools you can use to create Facebook and Instagram videos. You can use screen captures, images and video clips to create video ads for your business. Plus, many women in business (myself included) want to spend time on hair and makeup before hitting the record button.įortunately, there are easy ways to create video, some of which don’t even require showing your face on-screen. People who appear on camera want to look and sound their best, and they want to use the best technology to record audio and video. There is a perceived high barrier to creating video, however. Plus, with the launch of 30-second Instagram video ads, it’s easier than ever to create video ads to use for both platforms. Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSSĪccording to Facebook’s Q3 2015 earnings report, there are now 8 billion daily video views on Facebook, double the video views in April 2015. Discover 14 video tools for social media. They receive 30% more video views than videos posted from other websites, and have images up to 11 times larger in the news feed. Videos that are directly uploaded to Facebook perform better and provide a better experience. Why Video for Ads?įacebook gives priority to native videos (as opposed to video links to external sources) to encourage this type of content. In this article I’ll share 14 tools marketers can use to create screencasts, montages and slideshows. Today’s tools make it easy to record and edit videos for social media marketing and ad campaigns. Do you want to add video to your social media marketing?Īre you looking for tools to simplify your video production?
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